THIS.

Phoebe built

Phoebe, founder of THIS. Creative Space in Vacaville, smiling with her curly dark hair and tattoos, captured smiling moment inside the salon.

ABOUT

Phoebe built THIS. to be the kind of salon she always dreamed of. After 15 years behind the chair, including a decade spent mastering her craft in San Diego’s high-end salons, she set out to create something bigger than a business. THIS. is her vision come to life: a space where true artistry thrives, clients are seen, and the culture of the beauty industry is rewritten.

Phoebe standing at a crosswalk holding a bottle in her left hand and raising her right hand with middle finger extended. She is wearing a cap that says "I DO HAIR," a sleeveless vest, shorts, socks, and clogs, with visible tattoos on her arms.
Close-up of a silver necklace with the word 'THIS' on it, worn on a person's neck, surrounded by dark hair, in black and white.
A woman with tattoos, wearing a cap, sunglasses, tank top, and shorts, standing confidently in front of a street with four women in the background. The woman in the foreground is holding a bottle labeled 'THIS' and has a bottle of liquid at her feet. The scene appears to be outdoors with trees and buildings visible.
Clothing rack with black hoodies and T-shirts and caps on a shelf, with the slogan 'THIS.' visible on the shirts, in a retail store.

THIS. stands for Trusting, Healing, Inspiring, Succeeding: and that’s exactly what happens here every day. From restoring confidence in the mirror to sparking creativity in the chair, THIS. is a space where artistry becomes community and beauty becomes power.

A woman with tattoos on her arms, sitting with her eyes closed, is getting her makeup done by a makeup artist while another person styles her hair with a curling iron in a salon in vacaville called THIS. creative space.

the future of beauty.

The future of the beauty industry is about more than hair. It’s about loving the people in our chairs: strangers who become friends, family, and soul connections.

It’s about listening, seeing, and making every client feel beautiful inside and out.

It’s about lifting up the next generation of artists, protecting them from ego and gatekeeping, and giving them space to grow with confidence and heart.

At THIS, the future means creating a culture that heals, inspires, and succeeds together. Here, every chair is a safe place to simply be.

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Our Merch
A group of women wearing black outfits and sunglasses, gathered indoors, some sitting and some standing, posing for a photo.
Creative team of 14 women from THIS. Creative Space Vacaville posing in a stylish indoor setting with glass doors and modern shelving.